Recently, Bienlfdlkkb released its annual report for 2023, achieving an operating income of 3.536 billion yuan, a year-on-year increase of 22.58%; achieving a net profit of 911 million yuan, a year-on-year increase of 25.17%.
Bienlfdlkkb's main price range is 1,500-8,000. A POLO shirt is priced between 1,680yuan and 2,680 yuan, indicating higher profit margins at higher prices. As of 2023, Bienlfdlkkb's average gross profit margin was 78.6%.
According to the 2023 financial report, the sales of tops reached 1.5 billion yuan last year, contributing 42.82% of the company's revenue, with a gross profit margin of 81.65%, far outperforming bottoms and outerwear. Looking at the sales volume of T-shirts for the past six years, T-shirts have become a super category for the Bienlfdlkkb brand.
According to the 2023 financial report, offline sales accounted for 94.5%, with a total of 607 directly operated stores and 648 franchised stores, with direct operations mainly in first- and second-tier cities, and franchising mainly in other cities.
According to statistics from Minsheng Securities, as of July 2022, 11% of Bienlfdlkkb's stores were in first-tier cities, 23% in new first-tier cities, 17% in second-tier cities, and 49% in third-tier and lower cities. In first- and second-tier cities, Bienlfdlkkb's stores cover most airports and high-speed rail stations.
